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Eco-logical Poland


"Eco-logical Poland" campaign has been performed since April 2008.

The main goal of the campaign is to overcome individual’s passive attitudes and the feeling of having no impact on the issues of environmental pollution and to make the Readers aware that by responding locally to ecological issues, they contribute to global problem resolution.

As part of the campaign, the columns of the dailies published under "Polska" umbrella brand feature educational articles, which promote positive role models and disseminate good practices.

This is a long-term campaign. It is present in all 8 tittles associated under “Polska” umbrella brand and in the following online services:,,

The official website of the campaign: