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Polskapresse the sole owner of "Echo Miasta"

The Polskapresse Publishing Group Management Board is pleased to inform, that Polskapresse has acquired the remaining 20 percent of "Echo Miasta” shares, from the Board Members of the Media4mat Ltd. company, its publisher. As of now, Polskapresse is the sole owner of the Media4mat company.

The Polskapresse Publishing Group Management Board is pleased to inform, that Polskapresse has acquired the remaining 20 percent of "Echo Miasta” shares, from the Board Members of the Media4mat Ltd. company, its publisher. As of now, Polskapresse is the sole owner of the Media4mat company.The tightening of cooperation between Polskapresse and Media4mat began a few months ago. With the beginning of August, the "Echo Miasta" agencies division was moved to the Polskapresse Advertising Office. As a result, a package offer of free and paid titles belonging to the Polskapresse Publishing Group has been created.The aim of the changes is to maximise synergy within the Polskapresse Group and amongst its products.The free newspaper "Echo Miasta" is the ideal complement to the Polskapresse product portfolio, as well as an attractive segment of operations, which the publisher aims to develop further and increase revenues therefrom.

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„Echo Miasta” is a free urban newspaper, published in 7 of the largest Polish cities, where Polskapresse currently also sells its paid titles (Lodz, the Three Cities - Gdansk, Gdynia and Sopot, the Silesia urban agglomerates, Cracow, Poznan, Warsaw and Wroclaw). The newspaper is published two times a week, on Mondays and Thursdays, with a circulation of 684 thousand copies.